The Internet
Deserves Better.

Allies builds an internet that's open, trustworthy, and designed around the people who use it — not the companies that profit from it.

Safety · Integrity · Transparency

3 Core principles every product and decision is held to
6 Critical internet failures Allies is working to address
1 Collective of determined people building a better web

The Problem

The internet broke
its promises.

It was supposed to connect, empower, and free us. Instead it became a machine built to extract, manipulate, and profit — at our expense.

01

Your Data, Their Profit

Every click, search, and moment online is harvested, packaged, and sold — often without genuine consent, and almost never for your benefit.

02

Algorithmic Manipulation

Your feed isn't curated for you. It's engineered to maximise engagement — no matter the cost to your attention or wellbeing.

03

A Crisis of Trust

Misinformation travels faster than truth. Platforms prioritise reach over accuracy, leaving people unable to trust what they see.

04

Zero Accountability

When things go wrong, companies hide behind legal boilerplate. Users have little recourse and even less transparency.

05

Privacy as Theatre

Cookie banners aren't privacy — they're performance. Genuine, user-respecting privacy remains rare by deliberate design.

06

Built Against You

Dark patterns, hidden defaults, impossible settings. The internet is increasingly engineered to work against the people who use it.

Who We Are

A collective,
not a corporation.

Allies is a group of determined individuals who believe the internet can be better — and are doing the slow, unglamorous work of actually making it so.

We're not funded by the same interests we're trying to change. As a Public Benefit Corporation, our obligations extend far beyond the shareholder — to the people our work affects.

We don't move fast and break things. We build carefully, transparently, and with the understanding that trust, once broken, is very hard to earn back.

Public Benefit Corporation
In Development
Lucen

Data compliance, done right. For businesses and the people they serve.

What We're Building

Compliance shouldn't
cost a fortune.

Lucen gives businesses and platforms an affordable, straightforward way to stay data compliant — while giving their users a genuinely painless way to view, manage, or delete their data.

  • Simple, low-cost compliance tooling built for teams without a legal department
  • A clean user-facing portal to view, export, or delete personal data — no runaround
  • Designed to make doing the right thing the easiest path for everyone involved

How We Operate

Our principles aren't
a marketing slide.

S

Safety

Every product and decision is evaluated through the lens of safety first. We ask: could this harm someone? If the answer is yes, we don't ship it.

I

Integrity

We say what we mean and do what we say. Integrity isn't a value on a wall — it's the standard we hold ourselves to when no one is watching.

T

Transparency

We're open about what we build, how it works, and what we haven't figured out yet. No legal labyrinths. No buried settings. No surprises.

Contact

Let's talk.

Whether you're curious about Allies, interested in partnering, or just believe in what we're building — we'd love to hear from you.

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